Hydrolysed wheat proteins thicken and add volume to thinning hair, add shine and manageability, and helps repair damaged hair, because of its low molecular weight, it easily penetrates the hair shaft and absorbs into the inner fibre of the hair.
Hydrolyzed wheat proteins forms a film on the surface of the hair shaft. This film creates smoothness and shine. It is a glossy coating that gives hair a lustrous appearance.
Hydrolysed soy protein enhances hair’s gloss, texture, moisture retention, manageability and body. It has long been recognised to aid hair’s moisture-binding properties, while specifically improving tensile strength and mitigating the damage that can be wrought by bleaching, perming and hot combing.
Olive ester is an olive oil derived ingredient modified to be water-dispersible while also keeping the original properties of olive oil, an emollient with a very gentle cleansing action.
Panthenol is not only a humectant, but is also a useful moisturizer and emollient. It spreads evenly on the surface of hair strands, forming a smooth film on the surface of the cuticle. This film gives enhanced coherence to the reflection of light from the surface of the hair, which imparts significant gloss and shine.